New Market, Alabama

Taste the Craft Behind
Every Loaf & Bottle

From our oven to your table — handcrafted breads, vineyard-inspired goods, and carefully sourced groceries, made with intention right here in the heart of North Alabama.

100%
From Scratch
Local
Ingredients
Fresh
Daily Bakes
4.9★
Community Love
Scroll

Quality Guaranteed

Every product meets our standard

Community Rooted

Proudly serving New Market

Local Delivery

Available throughout the area

Made with Care

Small-batch, handcrafted goods

From Our Oven & Pantry to Your Table

Every item is thoughtfully sourced or handcrafted right here — because the best things take time and attention.

Assorted fresh pastries and croissants
Bakery

Pastries & Sweets

Butter croissants, fruit tarts, cinnamon rolls, and vineyard-inspired desserts baked fresh every day.

Curated grocery items on shelves
Grocery

Curated Groceries

Pantry staples, specialty oils, vineyard-friendly goods, and local finds you won't find in a big-box store.

Jars of artisan preserves and jams
House Made

Preserves & Pantry

Small-batch jams, jellies, honey, and condiments — perfect for gifting or treating yourself.

Wine and beverage selection
Vineyard

Wine & Beverages

A handpicked wine selection and specialty beverages to complement your meal or complete your pantry.

Baker working in the kitchen at The Vineyard at Frog Holler The interior of The Vineyard at Frog Holler shop

Rooted in Community, Baked with Purpose

The Vineyard at Frog Holler started with a simple belief: that the best food comes from real ingredients, real craft, and real care. Nestled along County Lake Road in New Market, we've built a space where neighbors come for fresh bread and stay for the warmth of the community.

Every loaf is mixed by hand, every preserve is cooked in small batches, and every product on our shelves is chosen with the same care we'd give our own families. We partner with local growers and artisans because supporting each other is what makes this place special.

Locally sourced ingredients whenever possible
Baked fresh every morning, never day-old
Small-batch with big attention to detail
A gathering place for the whole community

More Than a Bakery — It's a Destination

Step inside and discover why neighbors drive from all around to shop at The Vineyard at Frog Holler.

Morning Rituals

Start your day the way it should be — with warm bread, great coffee, and the kind of atmosphere that makes you want to linger a little longer.

Thoughtful Curation

Every product on our shelves earned its place. We taste-test, source carefully, and only carry what we'd proudly serve our own families.

Community First

We're not just a store — we're a meeting place. Farmers, bakers, and neighbors all share the same table here. That's the Frog Holler way.

Loved by Our Neighbors

Don't take our word for it — hear from the people who make this community special.

"The sourdough here is unlike anything I've tasted in the area. My family drives from Huntsville just for their weekend bread. Absolutely worth it."

Margaret K.
Huntsville, AL

"I love stopping by after work on my way home. The staff remembers my name, the pastries are incredible, and the grocery finds are always a pleasant surprise."

David R.
New Market, AL

"Ordered a custom cake for our family reunion and it was stunning — and delicious. The team went above and beyond. This place is a true gem in the community."

Linda S.
Madison, AL

Come Say Hello

Address

The Vineyard at Frog Holler 1149 County Lake Rd
New Market, AL 35761-8721

Hours

Monday – Friday 7:00 AM – 6:00 PM
Saturday 7:00 AM – 5:00 PM
Sunday 8:00 AM – 2:00 PM

Contact

Ready to Taste the Difference?

Whether you're grabbing a quick loaf on your way home or planning a special order for a celebration, we'd love to welcome you to The Vineyard at Frog Holler.

Is this your business? Claim your website
Your own domain includedLive in minutes, edit anytime
Claim my website