From our oven to your table — handcrafted breads, vineyard-inspired goods, and carefully sourced groceries, made with intention right here in the heart of North Alabama.
Every item is thoughtfully sourced or handcrafted right here — because the best things take time and attention.
Sourdough, focaccia, ciabatta, and seasonal specialty loaves — all baked from scratch each morning using traditional methods and locally milled flour.
Butter croissants, fruit tarts, cinnamon rolls, and vineyard-inspired desserts baked fresh every day.
Pantry staples, specialty oils, vineyard-friendly goods, and local finds you won't find in a big-box store.
Small-batch jams, jellies, honey, and condiments — perfect for gifting or treating yourself.
A handpicked wine selection and specialty beverages to complement your meal or complete your pantry.
The Vineyard at Frog Holler started with a simple belief: that the best food comes from real ingredients, real craft, and real care. Nestled along County Lake Road in New Market, we've built a space where neighbors come for fresh bread and stay for the warmth of the community.
Every loaf is mixed by hand, every preserve is cooked in small batches, and every product on our shelves is chosen with the same care we'd give our own families. We partner with local growers and artisans because supporting each other is what makes this place special.
Step inside and discover why neighbors drive from all around to shop at The Vineyard at Frog Holler.
Start your day the way it should be — with warm bread, great coffee, and the kind of atmosphere that makes you want to linger a little longer.
Every product on our shelves earned its place. We taste-test, source carefully, and only carry what we'd proudly serve our own families.
We're not just a store — we're a meeting place. Farmers, bakers, and neighbors all share the same table here. That's the Frog Holler way.
Don't take our word for it — hear from the people who make this community special.
"The sourdough here is unlike anything I've tasted in the area. My family drives from Huntsville just for their weekend bread. Absolutely worth it."
"I love stopping by after work on my way home. The staff remembers my name, the pastries are incredible, and the grocery finds are always a pleasant surprise."
"Ordered a custom cake for our family reunion and it was stunning — and delicious. The team went above and beyond. This place is a true gem in the community."
Whether you're grabbing a quick loaf on your way home or planning a special order for a celebration, we'd love to welcome you to The Vineyard at Frog Holler.